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Event Details
The SJU / PAMA Certificate Program in Marketing Excellence is a multi-series boot camp and workshop that provides targeted training and education in a variety of marketing disciplines and areas. The program delivers cost-effective professional development to marketers of varying experience, offering skills development and knowledge for the entry-level marketer and insights into emerging trends, evolving tactics and updates to best practices for experienced marketers.
Session will take place from 8:00 am-4:00 pm. Please see the session dates, titles and instructors below:
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September 23, 2011 – Strategic Planning; Instructor - Dr. John Lord
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September 30, 2011 – Product and Brand Management; Instructors - Dr. Diane Phillips and Laura Barry
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October 21, 2011 – Pricing Strategies; Instructor – Dr. Neill Crowley
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October 28, 2011 – Distribution and Channel Strategies; Instructor – Dr. Brent Smith
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November 11, 2011 – Promotions and Communications Strategies; Instructor - Kim Richmond
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November 18, 2011 – Execution and Marketing ROI; Instructor – Dr. Neill Crowley
When & Where
Saint Joseph's University
5600 City Ave.
McShain Executive Center
Philadelphia,
PA 19131
Friday, September 23, 2011 at 8:00 AM - Friday, November 18, 2011 at 4:00 PM (ET)
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Hosted By
Philadelphia Chapter of the American Marketing Association (PAMA)
PAMA’s mission is to be THE professional association that area marketers look to as their place for marketing thought leadership, skills enhancement, best practices, and networking. We strive to be that ONE invaluable resource for assuring their career growth, ongoing development and excellence.
